How to use Pinterest for business: 9 Strategies you must know

How to use Pinterest for business: 9 Strategies you must know

You might be knowing about Pinterest but what is that you are using Pinterest for? Apart from being a social network platform, Pinterest can be used as a productivity tool and a visual search engine for your business.
It’s high time that you start considering Pinterest for the same. Pinterest has a lot to offer to businesses of all sizes as people generally come to Pinterest to try new things, discover new places, recipes or can even end up making a purchase from you.

But the latter is possible only when you implement the right marketing strategies to attract your potential customers. In this article, we will be talking about the same.
Keep reading to find out how all about Pinterest and how you can use it for your business?

What is Pinterest Marketing?


What is Pinterest Marketing?

Pinterest Marketing is a set of strategies that you can implement in your social media marketing to reach new people and grow awareness for your products and brands. Putting it simply, Pinterest can help your brand reach a lot of people which in return can help you in making money.

Going by the data , Pinterest comes at 14th number in terms of largest social network with around 459 million active users each month. Earlier the craze of Pinterest was only in women and people who wanted to shop or start new projects.

But as of 2021, Pinterest is becoming more popular with men and Gen-Z. Besides, if you are looking for some positive inspiration, Pinterest is your place to go.
Now that you have a basic idea about Pinterest marketing, let us introduce you to the best strategies that businesses can implement for using Pinterest.

9 Strategies for using Pinterest for business

Optimize your profile on Pinterest

You must know that setting up a business account on Pinterest takes just seconds but it won’t give you any benefit unless you have optimized your account for the same.
Your account should give your viewers a clear idea of what your brand is about. To optimize 2your account, you can do the following:

  • Choose a unique logo for your brand keeping in mind the Pinterest guidelines.
  • Create an attractive cover pic for your account that clearly speaks about your brand.
  • An exact description stating what your brand does.
  • Add your brand’s website link.
  • Highlight some of your boards as “featured boards”.
  • Set clear goals for an organized approach

    The next thing you need to work on is to decide what are you expecting out of your Pinterest marketing? Is it that you want brand visibility and brand awareness or you are looking to drive more traffic to your website or do you want increased product sales?

    Pinterest as a matter of fact can help you achieve all of it. But it’s better to identify your goals so as to create an in-depth content strategy for them. Similar to any other social media, Pinterest can help you meet your specific goals.

    Since people use Pinterest as a visual search engine, there is more chance for you to drive your viewer’s attention towards your brand using both paid and organic content.

    Create a strong content strategy

    Content is what will help you win an audience for your brand. Therefore, it’s important that along with links and posts, you should focus on creating a strong content strategy for your business.
    A well-defined goal can help you build the exact content strategy that you need. While there are many options out there, the following you can include in your list:

  • Attractive imagery: Just like Instagram, images have a greater value on Pinterest too. So, accounts having eye-catchy imagery will always attract people’s attention more. Therefore, you must add relevant and attractive images to your account.
  • Informative content: Informational content will also help you gather more audience. So, create infographics that will help people learn new facts and hack about gadgets, technology, and others.
  • Inspiring content: Another type of content is inspiring content. Since people turn to Pinterest to learn new ideas and “how-to-do” things, therefore, give your audience a regular dose of inspiring content to keep them hooked.
  • Keep an eye on best creative practices for creating pins

    Though attractive imagery is a vital part of your marketing strategy, at times it’s difficult to create the same. Have a look here, how you can ace it:

  • Add your brand’s logo.
  • Maintain a 2:3 border ratio.
  • Take help with texts.
  • Add creative images.
  • Publish at the right time

    Like any other social media, posting content at the right time is important for Pinterest too. You need to analyze at what time your audience is most active so that you can share content at the same time to attract your target audience.

    Images get better engagement than videos here so you need to plan your strategy accordingly.

    Plan for the future to increase productivity

    Once you have your powerful content strategy and the desired time to post content, you can plan your content. This not just saves your time but also helps you in being more creative and productive with your posts.
    Dedicate a week a day for planning and then post or plan for days to cover the entire month, choose what suits you best, and start pinning.

    Add save button for Pinterest on your site

    Regardless of what goals you have for Pinterest, you need to create content that other people can pin on their boards. This way more people will come to know about your brand, more people will visit your site and end up purchasing from you.

    One effective way to do this is to add save buttons to your site so that people can easily pin your content on their boards.

    Use Shop the Look pins

    If you want to make more people reach your brand, you need to keep their journey smooth. Just like save buttons, you can add shop the look pins to your account.
    This is a powerful feature that helps people easily reach the exact product. What you need to do is to tag the product’s URL with the relevant image and affiliate the same. This saves their time from the lengthy process of visiting the website.

    Track your performance

    And lastly, keep a check on your account’s performance. Look for the posts that have the highest engagement, build your strategy similar to that.
    Avoid posting content that has got the lowest engagement. Have a 360-degree view of your account’s performance to understand what your audience is looking for and what they are ignoring.

    Why should you use Pinterest for business?

    On Pinterest, every idea is represented by a pin, basically, an image that the Pinterest users have searched for and saved. These pins can link back to websites too and that’s why Pinterest is considered best for driving traffic and sales.

    For businesses, pins can help the viewers find more information about the product that they are looking for. A recent survey says that Pinterest has the capability to drive 3.8 times more sales than other platforms and approximately 87% of pinners have made the purchase on Pinterest.

    So, if you are not utilizing Pinterest for your business, you may be missing out a lot.

    To conclude

    You can avail the maximum benefits of Pinterest only when you have a feature-packed strategy for marketing. Pinterest is not the place for making assumptions. Besides, take the help of performance analytics to keep a track of your posts and pins.

    This quick guide will definitely help you in creating a difference for your brand on Pinterest.

    So, what are you waiting for? Start pinning and find the target audience for your brand on Pinterest.

    Do you have any such strategy or Pinterest’s success story to share or do you have any doubts or queries, drop it in the comments section below?

    Bhavik SoniAuthor Bio:

    Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.